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Harbour Stay Co. — Hospitality / short stay project preview

Case Study

Harbour Stay Co.

Hospitality / short stay · Coastal EU cities

+19%

Payment-step recovery

+17 pts

Mobile task success

+41%

Post-book engagement

-44%

Search PLT

The Challenge

Search-to-book abandoned at payment on mobile, post-booking comms felt generic, and property imagery slowed search results.

Full write-up

Search-to-stay journeys that survive mobile payment stress

Harbour Stay Co. connects coastal guests with stays — we tightened the booking funnel, accelerated search imagery, and launched a guest hub that carries the trip after checkout.

Hospitality funnels fail silently at payment on mobile: keyboards obscure totals, address forms balloon, and abandoning feels easier than asking support for help.

Progressive disclosure in checkout

We staged traveller details so guests saw commitment steps in digestible chunks with persistent price summary. Error recovery pointed to specific fields instead of generic failure banners.

Imagery and perceived speed

Search grids adopted CDN-backed responsive derivatives and blur-first placeholders so scrolling listings stayed smooth on coastal 4G.

Guest hub as continuity

Post-booking experiences carried itinerary, access codes, and contextual upsells in one calm surface instead of scattered emails competing for attention.

Indexed outcomes

Payment-step recovery and guest-hub adoption are communicated as indexes alongside lab mobile task success — not booking revenue totals.

Timeline & outcomes

Phase 2 — guest hubMay 2024 – Apr 2026

Engagement timeline

  1. Phase 1

    Blueprint & funnel diagnosis

    May – Aug 2024

  2. Phase 2

    Booking redesign & CDN

    Sep 2024 – Jul 2025

  3. Phase 3

    Guest hub beta & polish

    Aug 2025 – Apr 2026

Indexed outcome curve (baseline = early sprint, 100 = latest measurement)
Indexed performance trend

Values are normalised indices for communication only — not revenue or confidential KPIs.

Before / after index — key UX and delivery signals

Booking resilience (index)

Baseline
52
Outcome
88

Guest-hub adoption (index)

Baseline
28
Outcome
76

Search perceived speed

Baseline
46
Outcome
90

What We Built

  • Responsive booking funnel with progressive disclosure
  • Guest hub for itinerary, door codes, and upsells
  • Image CDN strategy with blur-first placeholders
  • Service blueprint aligned marketing, ops, and product touchpoints

Tools Used

Next.jsPostgreSQLStripeImgixCustomer.io

Related case studies

We blueprinted the whole stay — not only the booking form — so UX and ops talked the same language.

Engagement charter · Service design lens

Timeline

May 2024 – Apr 2026

Investment

£11,000 – £20,000

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